The Momenzo Creative Sprint Case Study
Momenzo is a high-performance video automation platform designed for real estate professionals to create property tours and social content in seconds. Operating in a high-competition niche, the app required a sophisticated creative engine to maintain low acquisition costs while scaling its premium subscriber base.
The 3-Step Growth Engineering
Cash-Collection Optimization: We increased upfront revenue by transitioning the minimum subscription from 1 month to 3 months, shifting the initial collection from $19 to $59. This allowed for a higher tolerance in acquisition costs while ensuring real estate agents had sufficient time to realize product value.
High-Velocity Creative Sprint: We engineered and tested 55 new creatives across 25 distinct concepts within 60 days to maximise changes of finding winners. This process identified a "Minimal Viable Creative Mix" that blended proven legacy assets with high-performance new scripts.
Strategic Advisory & Implementation: We provided intensive, hour-by-hour education and brainstorming to remove the mental load of managing high-scale ad spend. This constant accompaniment replaced "advertising stress" with a clear, stable direction for their big ad budget.
144% MRR Growth: We successfully scaled the app from $45k to $110k+ MRR within the collaboration period, effectively doubling the business footprint.
Unit Economic Stabilization: By shifting to 3-month subscription terms, we tripled the upfront cash collection per user, allowing for aggressive scaling without sacrificing profitability.
High-Volume Creative Library: We built a sustainable asset engine by producing 150+ creatives, resulting in over 5,000 new premium users acquired through data-backed testing.
Elimination of Founder Load: We transformed a stressful, manual ad setup into an engineered system, allowing the founder to step away from daily management and focus on broader business strategy.
The acquisition engine we built continues to yield high-margin recurring revenue from the yearly and monthly cohorts acquired over the last twelve months. Today, our partnership has matured beyond just technical performance; we are continuously optimizing the entire funnel and shifting our creative focus further upstream. By implementing founder storytelling ads and prioritizing brand connection before transaction, we are building long-term equity alongside raw customer acquisition. This evolution into strategic brand building, combined with our ongoing entry into new international markets, ensures Momenzo remains the dominant authority in its niche.
